Google reviews are a way for people to share their experiences with businesses and products on Google. Reviews can be written by anyone who has used a business or product and they can be helpful for other people who are considering using the same business or product. Google reviews have many benefits for both businesses […]
6 Reasons Why Google Reviews Are Important For Your Business in [year] Read More »
For centuries, people and businesses relied on word of mouth. Now, with today’s technology, one of the largest influencers of purchasing decisions is the internet. The vast majority of consumers perform online research before making a purchase. So, it has never been more important for businesses to have a positive online reputation. It helps to
Top Tips For Online Reputation Management in [year] Read More »
It is well known that people care about what other customers think about a business’ product or service more so than sales messaging directly from the brand. Knowing how much weight social proof has Google has factored this into their local ranking algorithm- making it a vital consideration for businesses. Getting more Google reviews can
How To Get More Google Reviews For Your Business in [year] Read More »
Local SEO (Search Engine Optimisation) is the practice of optimising a website and its content to improve its ranking on search engines for location-specific searches. For many small and medium companies, reaching local customers should be a top priority when it comes to local marketing strategies. Whilst any online marketing that is in direct competition
What Are The Benefits Of Local SEO in [year]? Read More »
Seller ratings are online customer reviews from Google that reflect the overall quality of the advertiser and consumer experience when shopping with the advertiser. When advertising on Google it is important to be fully aware of how Google customer reviews can impact your click-through rates and other factors within your Google Ads account. To gain
How To Add Seller Ratings To Boost Google Ads Clicks Read More »
As many businesses have started to notice, users can no longer download the Google My Business app, meaning they also can’t manage their Business Profiles on Google Maps and Search anymore. At the end of 2021, it was announced that Google My Business (GMB) would be replaced with the Google Business Profile (GBP), another
The 2 New Ways You Can Access Your Google Business Profile On Mobile in [year] Read More »
An update to Google’s help document on Googlebot has specified that only the first 15 MB of a web page is crawled, which means that everything after that point doesn’t contribute to your site’s ranking. But don’t worry, this isn’t a new change, it’s just now been officially documented for the first time. The
Google Clarifies that GoogleBot Crawls and Indexes the First 15MB of Content Per Page Read More »
Having a solid presence in Google is key to a business’ success, not least because it is the most used search engine in the world. In fact, as of December 2018, NetMarketShare reported that 73.62% of all searches were powered by Google. Given Google is the Biggest Search Engine, how can businesses compete
4 Crucial Things You Need to Know About Google My Business in [year] Read More »
If approximately 66% of your organic impressions in Google originate from non-branded searches, also known as discovery searches, it’s vital that you are visible and stand out from your competition. Organic Impressions and Non-Branded Searches  Before we dive deeper into these numbers, what is an organic impression and what is a
Are Non-Branded or Branded Searches the Most Important for Local Businesses in [year]? Read More »
