Blogs

The 28 Year History of QR Codes and What Lies in the Future for Them

  Although not everyone knows it, QR codes have a long and varied history.     In fact, its invention dates all the way back to 1994. A Japanese company called Denso Wave Incorporated created a barcode that could be scanned by mobile phones and other devices with cameras. It didn’t take long for other …

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The Interesting 4,000 Year History of Reviews You Didn’t Know

Reviews Have Been Around Longer Than You Might Think     The history of reviews goes back centuries, some of the earliest recorded instances of customer feedback comes from ancient Greece! Back in 1750BC, the first documented case of a customer complaint was chiselled onto a clay tablet. The customer, Nanni, unimpressed by the service and the …

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How do 3-Star Reviews Weigh up Against Your Best Customer Feedback?

Whilst online reviews, and how to use them, can be confusing for many businesses, something everyone knows for certain is that 1 and 2-star reviews portray a negative experience, whereas 4 and 5-star reviews highlight the very best of a business. So, where does that leave middle of the road, lukewarm 3-star reviews and how …

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3 Essential Aspects That Demonstrate Good Customer Service in Your Online Reviews

Reviews are one of the best ways to show the world how great your customer service is. After all, where else can someone easily access detailed feedback on how amazing your business is?     In this blog, we’re going to take you through what good customer service looks like in reviews, and how to …

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The Importance of Google Reviews and why You Should be Collecting Them

  How Important are Google Reviews?   Nigel Apperley, Trustist’s Chief Executive Officer, trialled several review platforms during his time as head of E-commerce at Kwik Fit.  None of these platforms had a positive impact on revenues so Nigel decided to focus on collecting just Google reviews across 40 different Kwik Fit branches. All 40 …

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