Local SEO (Search Engine Optimisation) is the practice of optimising a website and its content to improve its ranking on search engines for location-specific searches. For many small and medium companies, reaching local customers should be a top priority when it comes to local marketing strategies. Whilst any online marketing that is in direct competition with larger companies may feel overwhelming, having a strong local SEO strategy can be hugely beneficial. Here we discuss the benefits of local SEO.
Increased Online Visibility
Local SEO helps your business to appear in the top search results when someone searches for products or services in your area.
You can engage with your customers more effectively by optimising your website content for location-specific keywords and by creating local content that resonates with your audience.
More In-store Foot Traffic
Local SEO strategies are not just beneficial for your website and online traffic, they can also help bring people into your bricks and mortar locations.
More Targeted Traffic
With local SEO, you attract more targeted traffic to your website because people who search for products or services in your area are more likely to convert into customers. When your business’ website ranks highly in the SERPs (Search Engine Results Pages), it will attract more potential customers to your website and make them one step closer to buying from you.
Improved Brand Awareness
When your business ranks higher in local search results, it increases brand awareness and trust among potential customers. With improved brand identity, businesses can get a better reputation and make it more recognisable to future customers and therefore easier to make sales.
Enhanced Levels Of Trust
A great local SEO strategy will have reviews as a key element and this is an important ranking factor for search engines. The more reviews your business gets that are positive, the more improved your business’ reputation will be and the more visibility you’ll earn online.
Be One Step Ahead Of Your Competitors
A website that is locally optimised can be the thing that puts you ahead of your competition. The more people you can show your website to, the more people who will potentially choose you over your competition.
Another tactic is to look at competitors’ reviews and see how you compare. It is a great way to identify what they are potentially doing better than you and put steps in place to improve these areas. The reviews can also give you an indication of what customers’ preferences are and the areas you are excelling in.
Cost-effective Marketing
Local SEO is a cost-effective marketing strategy because it targets people who are already interested in your products or services and who are actively searching for them.
Increased Sales And Revenue
By improving your online visibility, targeting more relevant traffic and building brand awareness, local SEO can lead to increased sales and revenue for your business.
Whether you are a restaurant owner, plumber, or wedding caterer, local SEO is a powerful tool for businesses of all sizes to improve their online presence, attract more targeted traffic and ultimately drive more sales and revenue.