Andrianna Lester

3 Essential Aspects That Demonstrate Good Customer Service in Your Online Reviews

Reviews are one of the best ways to show the world how great your customer service is. After all, where else can someone easily access detailed feedback on how amazing your business is?     In this blog, we’re going to take you through what good customer service looks like in reviews, and how to …

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Multi-award-winning Company First to Launch Video Review Feature

Trustist, the multi-award-winning innovative York-based company, has announced the launch of a brand-new video review feature for clients. Nigel Apperley, Founder and CEO of Trustist, spoke about the launch and said: “At Trustist, we’re constantly involved in research and development to ensure that we’re offering the very best and most powerful product to our customers. …

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8 Statistics to Prove Online Reviews Are Better Than Word of Mouth

  It wasn’t so long ago that word-of-mouth was the single most important way to market your business as well as building your reputation and attracting new customers. In 2007, a study found that word-of-mouth was far more credible to consumers than online reviews. Whilst some businesses may still feel that way, a lot of …

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How to use Customer Reviews for the Good Insights they Provide in 2024

    Regular readers of our blogs will know that we are passionate believers in the power of online reviews and how collecting and sharing them online can help to grow your business. Equally, we’re also extremely committed to ensuring that those using a review strategy as a part of their business promotion, respond to …

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4 Statistics That Prove Negative Reviews Can Help Your Business in 2024!

We were recently reading a rather fabulous article which had the title “9 in 10 customers more likely to overlook a negative review if the business responds adequately, Yelp says”.     As regular readers of our blog will know, we’ve shared our thoughts on responding to negative online reviews before as well as written …

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Are Non-Branded or Branded Searches the Most Important for Local Businesses in 2024?

If approximately 66% of your organic impressions in Google originate from non-branded searches, also known as discovery searches, it’s vital that you are visible and stand out from your competition.       Organic Impressions and Non-Branded Searches   Before we dive deeper into these numbers, what is an organic impression and what is a …

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