Andrianna Lester

3 Essential Aspects That Demonstrate Good Customer Service in Your Online Reviews

Reviews are one of the best ways to show the world how great your customer service is. After all, where else can someone easily access detailed feedback on how amazing your business is?     In this blog, we’re going to take you through what good customer service looks like in reviews, and how to …

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Multi-award-winning Company First to Launch Video Review Feature

Trustist, the multi-award-winning innovative York-based company, has announced the launch of a brand-new video review feature for clients. Nigel Apperley, Founder and CEO of Trustist, spoke about the launch and said: “At Trustist, we’re constantly involved in research and development to ensure that we’re offering the very best and most powerful product to our customers. …

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Can You Turn a Negative Review into a Positive for Your Business?

We were recently reading a rather fabulous article which had the title “9 in 10 customers more likely to overlook a negative review if the business responds adequately, Yelp says”.     As regular readers of our blog will know, we’ve shared our thoughts on responding to negative online reviews before as well as written …

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Are Non-Branded or Branded Searches the Most Important for Local Businesses?

If approximately 66% of your organic impressions in Google originate from non-branded searches, also known as discovery searches, it’s vital that you are visible and stand out from your competition.       Organic Impressions and Non-Branded Searches   Before we dive deeper into these numbers, what is an organic impression and what is a …

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