Rebecca Gilpin

How to Respond to Negative Reviews

How to Respond to Negative Reviews in 2024

Reviews provide valuable insights into products, services and businesses, aiding consumers in making informed decisions. For businesses, they provide valuable feedback and testimonials which can build trust, attract new customers and foster loyalty. Even negative reviews can be beneficial to businesses. When addressed constructively, negative reviews give you an opportunity to learn, develop and demonstrate …

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How To Manage Your Social Media Reputation

How To Manage Your Social Media Reputation in 2024

In today’s digital age, it has never been more important for a business to have a positive reputation online, which includes social media. A business’ social media and online presence should reflect its values and resonate with its target audience. A strong online presence can enhance credibility and help to build relationships whilst increasing opportunities …

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6 Reasons Why Google Reviews Are Important For Your Business

6 Reasons Why Google Reviews Are Important For Your Business in 2024

Google reviews are a way for people to share their experiences with businesses and products on Google. Reviews can be written by anyone who has used a business or product and they can be helpful for other people who are considering using the same business or product. Google reviews have many benefits for both businesses …

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Dangers of buying reviews for your business

The Dangers Of Buying Reviews For Your Business in 2024

With Google processing over 80% of all internet searches worldwide, it is more important than ever for businesses to have positive Google reviews. Businesses with good quality reviews who respond to customers regularly will rank higher in search engine results, according to Google. Although it may be tempting to purchase reviews to boost your ratings …

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6 Reasons Why Google Reviews Are Important For Your Business

Top Tips For Online Reputation Management in 2024

For centuries, people and businesses relied on word of mouth. Now, with today’s technology, one of the largest influencers of purchasing decisions is the internet. The vast majority of consumers perform online research before making a purchase. So, it has never been more important for businesses to have a positive online reputation. It helps to …

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Google reviews

How To Get More Google Reviews For Your Business in 2024

It is well known that people care about what other customers think about a business’ product or service more so than sales messaging directly from the brand. Knowing how much weight social proof has Google has factored this into their local ranking algorithm- making it a vital consideration for businesses. Getting more Google reviews can …

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What Are The Benefits Of Local SEO?

What Are The Benefits Of Local SEO in 2024?

Local SEO (Search Engine Optimisation) is the practice of optimising a website and its content to improve its ranking on search engines for location-specific searches. For many small and medium companies, reaching local customers should be a top priority when it comes to local marketing strategies. Whilst any online marketing that is in direct competition …

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