It wasn’t so long ago that word-of-mouth was the single most important way to market your business as well as building your reputation and attracting new customers. Even as recently as 2007, a study found that word-of-mouth was far more credible to consumers than online reviews. Whilst some businesses may still feel that way, …
Regular readers of our blogs will know that we are passionate believers in the power of online reviews and how collecting and sharing them online can help to grow your business. Equally, we’re also extremely committed to ensuring that those using a review strategy as a part of their business promotion, respond to …
How to use Customer Reviews for the Good Insights they Provide Read More »
So, you know that reviews are great for your business, and you’ve been eagerly beavering away collecting them, but maybe you’re beginning to run out of steam? Perhaps a couple of customers have said, “Yes, I’ll leave you a review” but then haven’t done so. Some customers might of even just said no… …
Headlines such as ‘Government to make fake reviews illegal’ have certainly brought fresh attention back onto the subject of fake reviews. As regular readers of our blog will know we’ve published blogs on fake reviews previously and, as you might expect, there are certainly lots of opinions and information about fake reviews online, along …
With more and more businesses undoubtedly using online reviews to transform the way they build awareness, raise their profile, increase footfall and, ultimately, drive sales, we wanted to look at the trends that are emerging within the wonderful world of online reviews. Recently, Dealerscope published an article which said that the volume of online …
We were recently reading a rather fabulous article which had the title “9 in 10 customers more likely to overlook a negative review if the business responds adequately, Yelp says”. As regular readers of our blog will know, we’ve shared our thoughts on responding to negative online reviews before as well as written …
Can You Turn a Negative Review into a Positive for Your Business? Read More »
If approximately 66% of your organic impressions in Google originate from non-branded searches, also known as discovery searches, it’s vital that you are visible and stand out from your competition. Organic Impressions and Non-Branded Searches Before we dive deeper into these numbers, what is an organic impression and what is a …
Are Non-Branded or Branded Searches the Most Important for Local Businesses? Read More »
Here at Trustist, we work with a wide variety of businesses – many of which are in the franchise sector. As a result, we’ve created a specific version of the Trustist Reviewer platform that could be utilised by franchisors to sell more franchises. This is done by using the best tools at their …
It’s one thing saying, as a business, how good your customer service is but quite another to demonstrate it for all to see. Businesses who do highlight their customer service via their online reviews are set to capitalise on one of the most effective ways to engage new customers and grow their business profitably, effectively …
How can Online Reviews Give a Good Customer Service Narrative? Read More »
When choosing your review partner, it should go without saying that the company you choose to work with should be focussed 100% on you and helping you gain success through your online reviews. Sadly, in some businesses’ experience, that is simply not always the case. That’s why, at Trustist, we proudly declare ourselves to be a customer focussed review platform but what, exactly, …
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