Google reviews are a way for people to share their experiences with businesses and products on Google. Reviews can be written by anyone who has used a business or product and they can be helpful for other people who are considering using the same business or product.
Google reviews have many benefits for both businesses and consumers. They give consumers insight and reassurance and help businesses to build trust and increase sales.
Read on to discover six reasons why Google reviews are important for your business.
Influence Customers
Reviews influence buying decisions. According to a survey carried out by Brightlocal, 98% of people read online reviews for local businesses.
People are more likely to buy from a reputable company with positive reviews, as it allows them to determine whether they will be pleased with the product or service received.
Build Trust
Google reviews allow potential customers to hear from people about their experience with your business, product, or service. Knowing others have had a positive experience with your business can help to reassure them when making a purchase.
Increased Interaction
Google reviews are a way for customers to communicate with you. Responding to reviews shows that you are engaging with customers and that you care about their opinions. Google also recognises active responders and rewards them by boosting them up the rankings.
Gain Feedback
Reviews are a way of gathering valuable feedback on the real customers’ experiences with your business, product, or service, helping you to understand how your business is perceived by others and identify areas for improvement, as well as what the business does well.
Improve SEO
The algorithm also tends to favour businesses with Google reviews over those without, which means they can help to improve visibility and rankings on search engines. Improved SEO leads to more clicks, which ultimately lead to more enquiries and sales.
Star Rating
When people leave you a Google review, stars are applied to your profile based on your average rating. If you have a rating between 4 and 5 stars, this can result in more people visiting your website or making an enquiry.
In a nutshell, Google reviews are a cost-effective way of increasing brand awareness, gaining trust and driving leads to your business.
If you are not already actively trying to gain Google reviews, especially if you do not yet have any, you could be missing out and losing potential customers to competitors.
For expert advice and help in gaining and monitoring Google reviews, call the team at Trustist on 01904 217140. Together, we can improve your online reputation, help you stand out from the competition, and get more clicks, enquiries, and sales.