Ellie Ridley

How do 3-Star Reviews Weigh up Against Your Best Customer Feedback?

Whilst online reviews, and how to use them, can be confusing for many businesses, something everyone knows for certain is that 1 and 2-star reviews portray a negative experience, whereas 4 and 5-star reviews highlight the very best of a business. So, where does that leave middle of the road, lukewarm 3-star reviews and how …

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The Importance of Google Reviews and why You Should be Collecting Them

  How Important are Google Reviews?   Nigel Apperley, Trustist’s Chief Executive Officer, trialled several review platforms during his time as head of E-commerce at Kwik Fit.  None of these platforms had a positive impact on revenues so Nigel decided to focus on collecting just Google reviews across 40 different Kwik Fit branches. All 40 …

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Trustist – a Customer-Focused Review Platform

When choosing your review partner, it should go without saying that the company you choose to work with should be focussed 100% on you and helping you gain success through your online reviews. Sadly, in some businesses’ experience, that is simply not always the case. That’s why, at Trustist, we proudly declare ourselves to be a customer focussed review platform but what, exactly, …

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