Tom Preston - Trustist Customer Reviews

New Trustist Reviews Feature and the Power of Personalised Review Responses

Leave a Comment / Blogs / By Tom Preston

In today’s fast-paced digital landscape, where businesses strive to stand out from the noise, the power of personalised communication cannot be underestimated. In a world known for sceptical consumers, being personal with your communication plays a pivotal role in creating a customer relationship that lasts. With that in mind, we’ve created a brand-new feature for …

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EF100 2024 launch: the annual quest for franchising excellence resumes

Leave a Comment / Blogs / By Tom Preston

The UK’s franchising industry is all set to witness a stellar showdown as the esteemed Elite Franchise Top 100 (EF100) kick-starts its seventh annual quest for franchising supremacy on Tuesday 1st August. Franchisors nationwide are enthusiastically preparing to showcase their acumen, creativity and impact in this increasingly competitive arena, with the application period closing on …

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How To Add Seller Ratings To Boost Google Ads Clicks

Leave a Comment / Blogs / By Tom Preston

Seller ratings are online customer reviews from Google that reflect the overall quality of the advertiser and consumer experience when shopping with the advertiser. When advertising on Google it is important to be fully aware of how Google customer reviews can impact your click-through rates and other factors within your Google Ads account. To gain …

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How to Effectively Use Customer Reviews in Your Content Marketing Strategy in 2024

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Customer reviews are an often overlooked but incredibly valuable asset for any business looking to improve their content marketing strategy. By gathering reviews from your customers and incorporating it into your marketing, you can create a sense of social proof and credibility that can help attract new customers and potentially boost sales. Reviews will still …

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Trustist have been named in The Elite Business Top 100 SME Businesses!

Leave a Comment / Blogs / By Tom Preston

Through the past 9 years since Trustist was formed, there have been several stand-out moments, but this year we’ve hit quite the milestone – we’ve been ranked #53 on The Elite Business Top 100 SME Businesses! This prestigious list showcases the top entrepreneurial businesses in the UK and celebrates their dynamic, innovative, and …

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Are Customer Reviews Reliable in 2024?

Leave a Comment / Blogs / By Tom Preston

Customer reviews have become an important part of the buying process for many consumers, whether it’s reading reviews on Amazon, Google or anywhere else, people rely on the opinions of others to inform their own purchasing decisions. But, are these reviews reliable? On one hand, customer reviews can be incredibly valuable. They provide insight …

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Guest Blog – The Property Jungle: Generating More Business With Reviews and Sticky Websites

Leave a Comment / Blogs / By Tom Preston

Great reviews are always welcome. They’re a fantastic morale booster for you and your team, as well as a strong performance indicator; however, are yours actually helping you increase organic website traffic and is your website actively working to convert visitors when they get there? As a website producer with over 2,800 sites built …

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Guest Blog – Club Hub: Are Reviews Important in the Children’s Activities Sector?

Leave a Comment / Blogs / By Tom Preston

Clubs, classes and activities for children are so important and beneficial for so many various reasons. Children’s activities provide fun and motivating ways for children to learn, play, develop new skills and gain new and exciting experiences. Furthermore, children’s activities can help to enhance their academic abilities, as well as their social skills. There …

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4 Verified Reasons Your Automotive Businesses Should Collect Reviews in 2024

Leave a Comment / Blogs / By Tom Preston

Reviews are important in every sector, no matter the size of your business or the customers you serve. This is widely known, but we’re still getting more and more evidence of just how relevant they are for specific industries through extensive research and data analysis. This time, it’s the automotive industry that is under …

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Will Leaving Fake Reviews Soon be Illegal?

Leave a Comment / Blogs / By Tom Preston

The short answer to that is yes, according to a BBC report (19.04.22 – https://www.bbc.co.uk/news/business-61154748) which ran with the headline, “Fake reviews to be illegal under new rules”. What does the report say about fake reviews? The report says that, “consumers are set to be better protected from fake reviews and ‘subscription traps’ under …

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