The Platform Focussed on YOUR Success

Our Founder and CEO, Nigel Apperley, started Trustist in August 2014. At the time he was the director of E-commerce at Kwik-Fit and has held senior positions at Slendertone, Waterford Wedgwood Royal Doulton and Canon Europe. Nigel also started Internet Cameras Direct in 1999 and grew the business from nothing to a turnover of over £20m before selling to a French company.  

When Nigel was at Kwik-Fit, he wanted to know if there was a correlation between using customer review platforms and increased revenues. Many of the platforms that he tried did not suggest that there was. However, Nigel ran an experiment in 40 of Kwik-Fit’s 800 centres, just collecting Google customer reviews and displaying them back to customers on the Kwik-Fit website and on the TV screens in the MOT centres.  These 40 branches saw an average increase in revenue of over 50%. Nigel realised that he could get these kinds of results for other businesses and so decided to leave Kwik-Fit to set Trustist up. We now have thousands of clients across the world who are getting more website traffic and more sales with Google stars.