Reviews can do wonders for your business. When people see that others have had a positive experience with a product or service, they are more likely to believe that they will have a positive experience as well.
Reviews can also help you to build trust and credibility, stand out from the competition, and increase brand awareness and sales. However, getting regular reviews is not always easy. By following these tips, you can gain more reviews for your business.
Ask Directly For Reviews
Ask your customers for reviews. You can do this by sending them a form, template, survey, or email, or even just asking them in person.
Be professional, polite and specific about what you would like a review of, briefly explain the benefits of reviews to your business and outline how the review will be used.
If the review is for a product, make sure you allow enough time for your customer to have received the product before requesting a review, but do not leave it too long. The entire buying process and experience needs to be fresh in their mind.
Make It Easy
To increase your chances of customers providing a review, make it as easy as possible for them to do so. Provide clear instructions on how you wish for them to give a review and include direct links wherever possible.
Sending examples of existing reviews can help to give customers an idea of what you are looking for and how their reviews will be used.
Say Thank You
When a customer provides a review, be sure to respond to the review, thanking them for their time and feedback.
You cannot control what people say about your business, but you are often able to respond. Interacting with your customers online is one of the best things you can do for your business’ online reputation.
Give careful consideration to what you are going to say, and proofread what you have written, before posting your response. It is important to be professional and courteous and to respond promptly.
Let them know how much you appreciate their feedback and how it helps you improve your products or services. If applicable, offer a way for customers to get in touch with you directly to resolve any issues.
Provide Excellent Service
The key to a positive review is a positive experience. Customers that have a particularly positive experience are more likely to give a review. So, your organisation must strive to provide excellent service at all times.
Following these tips should help you to see an increase in reviews. Simply asking customers to give a review upon completion of a transaction, and making it as easy as possible for them to do so, can really help to increase the number of reviews you receive.
For expert advice and help in gaining and monitoring reviews, call the team at Trustist on 01904 217140. Together, we can improve your online reputation, help you stand out from the competition, and get more clicks, enquiries, and sales.