Tom Preston

5 Insider Tips for Collecting Reviews as an Online Business

  Recently, we welcomed a new client to Trustist who runs a business selling online courses – their business is 100% online and they have no face-to-face contact with their customers at all.  They were hugely interested in what online reviews could do to further boost their business, but wanted to know how they could …

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5 Reasons Your Small Business Should be Collecting Google Reviews

  What Are Google Reviews? Google reviews are a way for customers to leave feedback about their experience with your business. Reviews can include the customer’s opinions on their overall experience, how they were treated by you and your staff, and if they recommend your services to others. Here are 5 reasons you need to …

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The 2 New Ways You Can Access Your Google Business Profile On Mobile

  As many businesses have started to notice, users can no longer download the Google My Business app, meaning they also can’t manage their Business Profiles on Google Maps and Search anymore.  At the end of 2021, it was announced that Google My Business (GMB) would be replaced with the Google Business Profile (GBP), another …

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Less Than Half of UK Businesses Respond to Online Reviews

  If you’re reading this, it’s likely that you’re someone who collects reviews, leaves reviews yourself or both!  If so, you might have experienced the point of a new study from digital performance marketing agency DAC Group, who found that less than half of UK businesses were responding to their online reviews.   Only 44% …

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Google Clarifies that GoogleBot Crawls and Indexes the First 15MB of Content Per Page

  An update to Google’s help document on Googlebot has specified that only the first 15 MB of a web page is crawled, which means that everything after that point doesn’t contribute to your site’s ranking. But don’t worry, this isn’t a new change, it’s just now been officially documented for the first time. The …

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The 28 Year History of QR Codes and What Lies in the Future for Them

  Although not everyone knows it, QR codes have a long and varied history.     In fact, its invention dates all the way back to 1994. A Japanese company called Denso Wave Incorporated created a barcode that could be scanned by mobile phones and other devices with cameras. It didn’t take long for other …

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The Interesting 4,000 Year History of Reviews You Didn’t Know

Reviews Have Been Around Longer Than You Might Think     The history of reviews goes back centuries, some of the earliest recorded instances of customer feedback comes from ancient Greece! Back in 1750BC, the first documented case of a customer complaint was chiselled onto a clay tablet. The customer, Nanni, unimpressed by the service and the …

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