Ellie Ridley

5 Ways To Improve Your Local Search Listing On Google

  What is Local SEO?   If your business’s online presence reaches thousands of people all over the globe, that’s great – especially if you’re predominantly an e-commerce business and can ship your products or provide your services worldwide. But what if you’re a local company that does most of your business face to face? …

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Fake Reviews

Criminal Convictions and Lawsuits Last year in Italy a man was jailed for nine months for selling fake TripAdvisor reviews to hospitality businesses. TripAdvisor even shared evidence from their own investigations at the trial. That TripAdvisor helped obtain this conviction is an important reminder that industry leaders will catch you out. And it’s not just …

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