Andrianna Lester

Why are Reviews Essential for Research Online, Purchase Offline?

The internet has changed how many of us shop, but in an increasing complex retail world, have retailers really considered the modern customer journey?   In this week’s blog we’re going to explore the Research Online, Purchase Offline (ROPO) phenomena which is all about how customers get their information about products/services they’re interested in purchasing …

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What does Brand Level and Location Level mean in your Trustist Account?

Something that we get questions about, probably every day, is the difference between brand and location level within Trustist accounts.   Having these different levels is the way that the accounts are set up, not just for our multi-location clients, but it’s proven to be very beneficial to our single-location clients too.   This can …

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What to do With the Customer Feedback You’ve Collected

Done right, the communication you have between you and your customers can easily become one of the best marketing tools for your business.   Consumers love seeing companies listen to their customers, especially when they try and adapt the business to their preferences. But how can you actually demonstrate to the world that you’re making …

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