It wasn’t so long ago that word-of-mouth was the single most important way to market your business as well as building your reputation and attracting new customers. In 2007, a study found that word-of-mouth was far more credible to consumers than online reviews. Whilst some businesses may still feel that way, a lot of …
8 Statistics to Prove Online Reviews Are Better Than Word of Mouth Read More »
We were recently reading a rather fabulous article which had the title “9 in 10 customers more likely to overlook a negative review if the business responds adequately, Yelp says”. As regular readers of our blog will know, we’ve shared our thoughts on responding to negative online reviews before as well as written …
4 Statistics That Prove Negative Reviews Can Help Your Business in 2025! Read More »
A guest blog by Ellis Bates financial advisors. Background Ellis Bates have been a client of Trustist for many years. Over the course of the last few months Ellis Bates have been refining their Pay Per Click (PPC) campaign with Google AdWords including the introduction of tailored landing pages and trialling various …
Hands up! Who Wants to Increase their Sales by 43% in 2025? Read More »
There are many different review platforms available, with some being accessible for all businesses and some being industry specific. The differences between the service offered by Trustist vs Trustpilot are covered in this article.
There are hundreds of platforms available online for review collection – which do customers prefer?
Here we look at how businesses can improve their Google My Business listing in order to see more results.
What is Local SEO? If your business’s online presence reaches thousands of people all over the globe, that’s great – especially if you’re predominantly an e-commerce business and can ship your products or provide your services worldwide. But what if you’re a local company that does most of your business face to face? …
5 Ways To Improve Your Local Search Listing On Google in 2025 Read More »
The majority of your audience – around 67%, to be exact – will only need to see three bad reviews to decide against using your products or services. 94% of people have said that an online review has dissuaded them from using a particular company in the past.
Here we look at how Google cached pages can impact stars in natural search results.
A Google My Business (GMB) account is a tool for businesses to create a presence for themselves in Google Maps. A GMB listing is vital if you want to be found locally when people are searching for your services. Many businesses who offer local services, such as holiday clubs or swimming classes, operate from …
Creating a Google My Business Account Without a Specific Location Read More »
