Although not everyone knows it, QR codes have a long and varied history. In fact, its invention dates all the way back to 1994. A Japanese company called Denso Wave Incorporated created a barcode that could be scanned by mobile phones and other devices with cameras. It didn’t take long for other …
The 28 Year History of QR Codes and What Lies in the Future for Them Read More »
Reviews Have Been Around Longer Than You Might Think The history of reviews goes back centuries, some of the earliest recorded instances of customer feedback comes from ancient Greece! Back in 1750BC, the first documented case of a customer complaint was chiselled onto a clay tablet. The customer, Nanni, unimpressed by the service and the …
The Interesting 4,000 Year History of Reviews You Didn’t Know Read More »
So, you’ve got your Trustist account all set up and you’re starting to collect reviews, but what do you do now? The answer might seem obvious, but it really is simple – just keep going! Google Reviews, Google Reviews, Google Reviews The quality and quantity of your Google reviews is one …
4 Ways You can Really Boost Your Review Collection Efforts in 2025 Read More »
Whilst online reviews, and how to use them, can be confusing for many businesses, something everyone knows for certain is that 1 and 2-star reviews portray a negative experience, whereas 4 and 5-star reviews highlight the very best of a business. So, where does that leave middle of the road, lukewarm 3-star reviews and how …
How do 3-Star Reviews Weigh up Against Your Best Customer Feedback? Read More »
Reviews are one of the best ways to show the world how great your customer service is. After all, where else can someone easily access detailed feedback on how amazing your business is? In this blog, we’re going to take you through what good customer service looks like in reviews, and how to …
3 Essential Aspects That Demonstrate Good Customer Service in Your Online Reviews Read More »
If you understand the power of online reviews, and like the thought of working with Trustist to help you powerfully support your online review strategy but wonder just what the onboarding process is all about, this blog may help! One of our most recent new clients, The Awards People, kindly shared their thoughts and observations …
Getting Started with Trustist – The Onboarding Process Read More »
 How Important are Google Reviews and why You Should be Collecting Them? Nigel Apperley, Trustist’s Chief Executive Officer, trialled several review platforms during his time as head of E-commerce at Kwik Fit. None of these platforms had a positive impact on revenues so Nigel decided to focus on collecting just Google reviews across …
Social Proof is a psychological phenomenon whereby people are confirmed to be liked by, similar to, or accepted by the influencer or wider society. For instance, when you’re browsing the internet and you see a testimonial, that’s social proof. When you see someone you respect and/or an industry expert using a certain product …
Trustist, the multi-award-winning innovative York-based company, has announced the launch of a brand-new video review feature for clients. Nigel Apperley, Founder and CEO of Trustist, spoke about the launch and said: “At Trustist, we’re constantly involved in research and development to ensure that we’re offering the very best and most powerful product to our customers. …
Multi-award-winning Company First to Launch Video Review Feature Read More »
In this article we look at Review Gating and what happens if you do it. This is looked at from an overall SEO point of view. Review gating is simply the pre-qualification of reviews. Low rated reviews are then not published in to the overall review score for a business. Sometimes the pre-qualification …
Vital Things You Need to Know About Review Gating in 2025 Read More »
