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Which Tone is Best to use When Asking Customers to Leave a Review in 2025?

Over the time you’ve worked together, you’ve got to know your customer fairly well – irrespective of whether this is their first purchase or their thirty-first purchase. You’ve provided outstanding service and/or a product that they absolutely love… so the next step is to ask them for a review! This really shouldn’t be a difficult …

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Trustist Awards 2021

The first ever Trustist Awards took place just last week, with the winners receiving their award badges on 31/03/2021 – did you win any of the awards?   There were 7 different categories, and no limits to how many businesses could win each award. There were also no limits to how many awards each business …

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Does Google Really Care if Your Business has Online Reviews in 2025?

Well, the short answer is yes, Google really does care if your business has online reviews, but why? How Important are Online Reviews in General?   Online reviews directly contribute to improving your business’ organic search rankings. Whilst there is, no doubt, an awful lot of factors involved in improving your organic search rankings, online …

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Are you Making the Most of Every Visitor to Your Website? Learn how with Melu Live Chat!

When starting a new business, many people feel a fancy, all bells and whistles website is the way to go to attract customers and close those sales. They’d be right, but it’s more than just the website they need to invest in! After spending money on web design, digital marketing, graphic design, copy writers, content …

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Fake Google Reviews Boosting UK Businesses – An Investigation by Which?

In January this year, Which? went undercover and signed up to different companies who were offering review manipulation services. They wanted to see if there were really businesses out there purchasing false Google reviews to boost their online reputation.   They found multiple sites offering Google reviews for sale, and entire networks of fake reviewers …

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