When starting a new business, many people feel a fancy, all bells and whistles website is the way to go to attract customers and close those sales. They’d be right, but it’s more than just the website they need to invest in!
After spending money on web design, digital marketing, graphic design, copy writers, content marketing, SEO and paid ads, many businesses often find they are not getting the return from their website that they were hoping for. They’re missing a key ingredient that can have a huge impact on the results they get from their website and makes all of the hard work they’ve already put in worth it.
Think of Your Website as a High Street Store
Imagine you did the same with a bricks and mortar retail store. You have a prime location, you have refurbished the shop to a high standard, dressed and stocked the shop beautifully, done all the advertising and have customers primed and ready to go.
Then when the doors open, there are no staff to help customers and generate sales.
Nobody would do this! However, this is exactly what businesses are doing when they have paid for a beautiful website and invested in drawing in lots of visitors, only to have no one available to answer questions or provide customer support online.
This is where a managed live chat, like that offered by Melu, would help.
How We’ve Worked With Melu
We were initially using an alternative provider for the live chat on our website, but we just weren’t getting the results we wanted. We found that users who were enquiring through the website weren’t getting the best information, or the service we would provide if they contacted our team directly.
Then, we moved over to use the service offered by Melu and everything improved drastically! Starting from the initial set up, we were able to complete some Q&A’s provided by the team at Melu so that the chat operators would be able to provide users with the best answers to the most common questions.
Since then, every chat that has come through has been handled expertly, and we’ve never had any cause for complaint. The operators use the information we provided along with their own common sense and initiative which means that all users get the most relevant and important information they require!
Having the service on the website gives us a sense of security, as we know that anyone who comes onto the site and decides to get in touch via the live chat will get the same level of customer service that they would receive if they were to speak with any of the Trustist team directly.
How Melu can Help Your Business Online
Trustist helps increase engagement and customer loyalty, but combining this with Melu on your website can really help increase the number of leads you receive online after attracting people to your website.
When visitors come to your website, Melu’s Live Chat operators will engage with them, ensuring they know there is someone available to answer their questions and find out if your business offers the services they require.
Having live chat is proven to convert more visitors into leads than leaving them to their own devices, even with a clear ‘contact us’ or ‘FAQ’ page. Managing live chat yourself isn’t easy, or cheap – so let Melu do it for you!
We all know that people buy from people, so what better service to offer than a live chat with a real human for everyone who visits your website?
How did Trustist and Melu Help Stryde?
One mutual client of both Trustist and Melu is Stryde, who are accountants operating remotely, had some great comments about their experiences of using both services! They began using Trustist in July 2019, and then added Melu to the website in September 2020. Here is what Kieran James, Managing Director of Stryde, had to say:
“I’ve been using both Melu and TRUSTist for quite a while now. We’re a completely remote business so our ‘shop window’ is the first place a customer sees us; that’s our website, or Google, or maybe one of our social profiles. It was important not to just have an impersonal chat bot on our website so having Melu has allowed us to be both efficient in dealing with new enquiries but also ensure the prospect or customer sees the same quality of service that our team provides when they first encounter us. And to support this we use Trustist to help display the positive feedback we get onto all of our digital ‘shop windows’. I’ve really appreciated the additional advice around ranking in Google from Trustist which has given us more visitors to our website.
So, Trustist has been driving more people to our website and making sure customers initial perceptions are positive, while Melu ensures we deal with enquiries efficiently and with the quality we expect.”
