Having a solid presence in Google is key to a business’ success, not least because it is the most used search engine in the world.  In fact, as of December 2018, NetMarketShare reported that 73.62% of all searches were powered by Google.     Given Google is the Biggest Search Engine, how can businesses compete

  Although not everyone knows it, QR codes have a long and varied history.     In fact, its invention dates all the way back to 1994. A Japanese company called Denso Wave Incorporated created a barcode that could be scanned by mobile phones and other devices with cameras. It didn’t take long for other

Reviews Have Been Around Longer Than You Might Think     The history of reviews goes back centuries, some of the earliest recorded instances of customer feedback comes from ancient Greece! Back in 1750BC, the first documented case of a customer complaint was chiselled onto a clay tablet. The customer, Nanni, unimpressed by the service and the

Whilst online reviews, and how to use them, can be confusing for many businesses, something everyone knows for certain is that 1 and 2-star reviews portray a negative experience, whereas 4 and 5-star reviews highlight the very best of a business. So, where does that leave middle of the road, lukewarm 3-star reviews and how