Ellie Ridley

On Thursday 18th March 2021, we’re hosting a webinar in partnership with Shoo Social Media all about how businesses can use marketing to help them recover (and thrive) as COVID lockdown restrictions begin to be lifted.   The webinar will include talks from Nigel Apperley, CEO of Trustist, and Chris Morris, CVO of Shoo Social […]

During economically challenging times there’s a clear temptation for businesses to cut their budgets, with marketing spend very often being the first budget to be squeezed.  However, reducing your marketing spend during challenging times can significantly impact your business.  As The Balance Small Business website says, “Many small businesses make the mistake of cutting their

Here at Trustist, we’ve decided to make a few changes to our branding to go along with the significant improvements that have been made within the Trustist platform over the last few years. This means there will be quite a few changes to the way you see us online. We’re even changing the formatting of the company name to be Trustist – no more Trustist!

Elite Franchise, or Elite Business, are passionate about championing new businesses. Providing fresh perspectives and representing disruptive solutions, they’re interested in the startups and SMEs that are spearheading Britain forward. From tech unicorns to entrepreneurs transforming healthcare with AI, Elite Business covers the movers and shakers that make enterprising exciting.

This year, BBX, who are known as the bank of spare capacity, are hosting their ’Quantum Leap’ event to help and encourage smaller businesses to network. It starts at 9:00am on Thursday 17th December and lasts for 24 hours! We are also very excited and proud to say that Trustist is a headline sponsor!

Reviews are always important but especially during times of economic crisis they can be a fundamental part of an online marketing strategy.

It’s always important to look out for fake reviews and be wary. If you do receive one, there are a few things you can do about it.

Often with your Google My Business (GMB) listing it becomes necessary for other users to have access to make certain changes. The best way to give this access is by sending an invitation via the GMB dashboard, as this means they’ll have the access level you desire without you needing to share your login details at all.

Video reviews can be a great way to capture customer sentiment. Written reviews and stars in search are great at generating sales opportunities by driving big increases in traffic to a website, and video reviews keep people engaged when they land on your website.

The Approved Franchise Association Awards 2020 are fast approaching which will serve as a well-deserved distraction for a lot of businesses given everything that is currently going on in the world.