Admin is rarely anyone’s favourite job, but we appreciate that it is something that must be done. However, just because this is something that must be done, doesn’t mean it can’t be done efficiently!
Take monitoring your online reviews, for example. The process of managing your online reputation can be extremely time consuming, and there are still many, many people running businesses who spend too much of their time having to log in to each review platform separately to view their reviews, respond to them, or share them to their social media channels. That’s before you even get on to the prospect of actually collecting more reviews. Your opportunities for feedback are limited if you’re just waiting for the reviews to happen, rather than proactively asking for them.
We are obviously huge advocates of collecting reviews, but there are good reasons behind this! The collection of reviews has proven to benefit businesses in general and in terms of their reputation with customers, but the hidden benefits can be even more impactful! We’ve also mentioned before how important it is to respond to reviews, as it’s also been proven to benefit businesses massively. You can read more about that topic here. Google even ranks businesses based on their responses to reviews so it’s important to respond to both positive and negative reviews.
With this in mind, putting less effort into managing your reviews is never going to be the answer. Instead, all businesses should actually focus more on that particular aspect. Whilst this option is great for an online reputation, it isn’t great for the time spent on growing a business.
It doesn’t have to be this way though!
With Trustist, our clients have the ability to see their online reputation easily, all in one easy-to-use platform! Plus, they can respond to Trustist and Google reviews – all through the use of their Trustist dashboard. Using Trustist also takes away the additional effort of sharing those reviews to social media, as our Auto Post feature will automatically share any 4 or 5-star reviews you collect, to your chosen platforms to ensure that your best reviews are seen by as many people as possible.
Not only does using Trustist make it easier to manage your reviews, but you can also get additional benefits through using the Trustist widgets on your site to get stars in Google natural search results and increase the amount of traffic your website receives! These widgets can also be used to display your reviews to prospective customers directly on your site, which can be a huge factor in keeping users on your website for longer. If you’d like to learn more about this, then you can do so here.
Trustist also proactively emails you if you get a new review on any review site. You will be notified immediately, which enables you to efficiently respond to the review, handle it in a timely manner and positively impact your Google rankings.