Source. There are so many benefits to collecting online reviews and focusing your time and effort on collecting as many as possible is something that we can’t recommend enough. But what happens if your customers aren’t interested in leaving a review? Or what happens if you don’t receive any feedback for months? As tempting as buying fake reviews might be, it’s definitely not the right decision to make. It’s …
Despite being around for years, during COVID-19 QR codes enjoyed something of a renaissance. In fact, you could go as far as to say that COVID-19 has given new purpose to the much-maligned QR codes as they’ve taken their place as a rather elegant enabler of contactless commerce. Businesses have used QR Codes for contactless …
The implications of leaving a bad review may have crossed your mind before, but what can a company actually do if they don’t like the feedback you’ve left them? What is the difference between a negative and defamatory review? In short, a bad review is only defamatory if a false statement is made …
What are the Implications of Leaving a Bad Review? Read More »
This blog is all about the tools Google provide, for free, which can seriously help your business grow and your online review strategy to blossom. We’ll be taking a quick look at four specific Google tools and giving you a little more detail on what they are, where you can find them and how they …
Source Which? has exposed a group of paid reviewers providing fake reviews to lots of UK businesses on Google, ranging from home improvement services to stockbrokers. Which? set up a fake business and bought these fake reviews to see how some businesses are using shortcuts to get a good customer rating. It’s important to note …
UK Firms Caught Buying Fake 5-star Google Reviews Read More »
With more and more online reviews being written, the importance of reviews has become very apparent with 97% of consumers saying that the reviews they read influence their purchasing decisions. But did you know that 27% of people will trust online reviews only if they believe they are authentic? The same report also states that …
Source As a review platform, you’ve probably heard us talk about fake reviews pretty frequently. But today, we bring you some promising news! The government have outlined some plans to make it illegal for businesses to both write and host fake online reviews. And it’s about time! ‘Cowboy builders aren’t welcome’ …
Writing Fake Online Reviews Could be Made Illegal Read More »
Whether your business is new to collecting online reviews, or has been doing it for a while and you’re in need of some fresh ideas, we hope this blog helps you plan and/or revitalise your campaign! Set clear goals. If you have a very clear goal (what you’re wanting your online review campaign to achieve) …
How to Plan a Campaign for Collecting Reviews in 2025 Read More »
You’re looking for a new product or service. Do you a) ask family/friends for recommendations or b) take to Google and see what others have purchased and/or experienced? If we were asking you this pre-2008 then offline word of mouth was still far more credible to customers than its online counterpart. However, that was 18 …
Do Online Reviews Matter More Than Word of Mouth Now? Read More »
On June 25, the UK’s Competition and Markets Authority (CMA) announced an investigation into whether Amazon have broken consumer laws by failing to take action against fake reviews on it’s site. They are investigating concerns that Amazon have not been doing enough to prevent or remove fake reviews to protect their customers and honest businesses. …
