What are citations? Before we jump into why citation management is so important let’s start by explaining what it means! When we use the word ‘citation,’ we’re referring to the data itself regarding your business – specifically your business’ name, address and phone number (your NAP data) – anywhere online on. This could …
Why is Citation Management so Important in 2025? Read More »
Using your positive feedback in your marketing strategy seems like a no-brainer, but you’d be surprised as to how many businesses actually miss this little trick out. Yes, having reviews is excellent and your customers having different sources available to them can never hurt, but why not make it easy for them and put …
Using Good Reviews in Your Marketing Strategy in 2025 Read More »
Previously we’ve explored how to NOT respond to reviews and in other blogs we’ve stressed the importance of responding in a timely manner to online reviews. In this blog we’re going to concentrate on how TO respond to reviews! So, here are our top tips of how to respond to online reviews: Aim to always …
Consumer engagement is happening everywhere, from social media platforms, review sites and, of course, good old-fashioned in-store conversations. The way consumers perceive you and your business should be a top concern. How you’re talked about, both online and offline, can affect your brand’s image – that’s why businesses are publicly speaking with their customers …
Why Engaging With Customers can Help you Build a Trusted Brand in 2025 Read More »
Source. Commercial law firm, Summerfield Browne, have been awarded £25,000 after they saw new business enquiries fall in the weeks following a review being published on Trustpilot, posted by a former client who paid £200 for advice. This review was one of five one-star reviews the firm has. However, with 66 of the …
A law firm awarded £25k damages for defamatory Trustpilot review Read More »
We recently read an article that claimed that between 70-96% of people who abandon your website NEVER return. Having gone to all the hard work of designing and developing your website – and having people find it – what a colossal shame (and missed opportunity) to have people leave and never return! What can you …
Do Reviews Keep People on Your Website for Longer in 2025? Read More »
Oh we could be cheeky and say ‘YES. THE END!’ but in all seriousness how would that help you? You’re busy, right? You want to know, before you invest time into this online review strategy thang, how it’s going to help your business grow! Well that’s what we’re here to share with you courtesy of …
Source. There are so many benefits to collecting online reviews and focusing your time and effort on collecting as many as possible is something that we can’t recommend enough. But what happens if your customers aren’t interested in leaving a review? Or what happens if you don’t receive any feedback for months? As tempting as buying fake reviews might be, it’s definitely not the right decision to make. It’s …
Despite being around for years, during COVID-19 QR codes enjoyed something of a renaissance. In fact, you could go as far as to say that COVID-19 has given new purpose to the much-maligned QR codes as they’ve taken their place as a rather elegant enabler of contactless commerce. Businesses have used QR Codes for contactless …
The implications of leaving a bad review may have crossed your mind before, but what can a company actually do if they don’t like the feedback you’ve left them? What is the difference between a negative and defamatory review? In short, a bad review is only defamatory if a false statement is made …
What are the Implications of Leaving a Bad Review? Read More »
