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Would you Rather Have a 1,305% Increase in Clicks or 23%? Turtle Tots Case Study

Turtle Tots are a baby and preschool swimming lesson franchise with over 50 franchisees across the UK and Ireland. The network has won multiple awards over the years, including a few Trustist awards, and they are extremely passionate about providing a safe and happy environment during their lessons.   Initial Pilot – 5 Franchisees – …

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Why is it Important to Collect Location Level Reviews for Multi-location Businesses in 2025?

As readers of our blog will know, we firmly believe that all businesses should focus on creating a powerful online presence. However, for multi-location businesses, it’s important to be granular and collect location-specific reviews. Here’s why! Why are Local Reviews so Important? Nearly half of all Google enquiries are searches for local information and, according …

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Why Should I use Incognito Mode When Searching for my own Business on Google?

Is it sneaky to use incognito mode (otherwise known as private browsing) when searching for your own business on Google? Our answer is a resounding NO! Here’s our top three reasons why: Incognito Mode keeps the personalisation out of your search results so you can see if your business is showing up for the search …

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People in Franchising Podcast Featuring Trustist

People in Franchising is a podcast hosted by Suzie McCafferty, CEO at Platinum Wave Franchising and David Kaye, Partner at Harper MacLeod LLP law firm. They bring guests from the franchising community together to discuss everything that is happening in the industry including insights and advice for franchisors, franchisees and entrepreneurs! In episode 18, Nigel …

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