Blog

Did you know that Trustist offers window stickers? No? Well, now you do! We’ve found that window stickers are an excellent way to visually demonstrate your star rating, just as Bradleys Estate Agents are doing in the photo below.   Trustist window stickers are a great way to display your overall online rating to passing […]

If a company doesn’t have a very good reputation, potential customers will look for a more trusted brand elsewhere – almost like it’s instinct!   Did you know that 84% of consumers have stopped trusting advertisements? Ad and marketing claims have slowly become less trustworthy now that the power of the internet has granted the

What are citations?   Before we jump into why citation management is so important let’s start by explaining what it means!   When we use the word ‘citation,’ we’re referring to the data itself regarding your business – specifically your business’ name, address and phone number (your NAP data) – anywhere online on. This could

Using your positive feedback in your marketing strategy seems like a no-brainer, but you’d be surprised as to how many businesses actually miss this little trick out.   Yes, having reviews is excellent and your customers having different sources available to them can never hurt, but why not make it easy for them and put

  Previously we’ve explored how to NOT respond to reviews and in other blogs we’ve stressed the importance of responding in a timely manner to online reviews. In this blog we’re going to concentrate on how TO respond to reviews! So, here are our top tips of how to respond to online reviews: Aim to always

Consumer engagement is happening everywhere, from social media platforms, review sites and, of course, good old-fashioned in-store conversations.   The way consumers perceive you and your business should be a top concern. How you’re talked about, both online and offline, can affect your brand’s image – that’s why businesses are publicly speaking with their customers

Source.   Commercial law firm, Summerfield Browne, have been awarded £25,000 after they saw new business enquiries fall in the weeks following a review being published on Trustpilot, posted by a former client who paid £200 for advice.   This review was one of five one-star reviews the firm has. However, with 66 of the

We recently read an article that claimed that between 70-96% of people who abandon your website NEVER return. Having gone to all the hard work of designing and developing your website – and having people find it – what a colossal shame (and missed opportunity) to have people leave and never return! What can you

There are many things that can contribute towards an increased revenue, but for businesses with an online presence one of the most important factors is keeping customers on the website long enough to solidify their purchasing decision, as there is often a point of doubt that can make or break a sale.   A study

Oh we could be cheeky and say ‘YES.  THE END!’ but in all seriousness how would that help you?  You’re busy, right?  You want to know, before you invest time into this online review strategy thang, how it’s going to help your business grow!  Well that’s what we’re here to share with you courtesy of