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Ensuring that your brand is visible online is, of course, an important step in your approach to marketing.

It can be very difficult to get a foothold in the start-up world without a big name behind you or tons of investors funding your activities, but it is possible to employ certain tactics to increase trust online

Criminal Convictions and Lawsuits Last year in Italy a man was jailed for nine months for selling fake TripAdvisor reviews to hospitality businesses. TripAdvisor even shared evidence from their own investigations at the trial. That TripAdvisor helped obtain this conviction is an important reminder that industry leaders will catch you out. And it’s not just