Here we look at how Google cached pages can impact stars in natural search results.

How Important are Google Reviews? Nigel Apperley, Trustist’s Chief Executive Officer, trialled several review platforms during his time as head of E-commerce at Kwik Fit.  None of these platforms had a positive impact on revenues so Nigel decided to focus on collecting just Google reviews across 40 different Kwik Fit branches. All 40 branches which

A Google My Business (GMB) account is a tool for businesses to create a presence for themselves in Google Maps. A GMB listing is vital if you want to be found locally when people are searching for your services. Many businesses who offer local services, such as holiday clubs or swimming classes, operate from a

Criminal Convictions and Lawsuits Last year in Italy a man was jailed for nine months for selling fake TripAdvisor reviews to hospitality businesses. TripAdvisor even shared evidence from their own investigations at the trial. That TripAdvisor helped obtain this conviction is an important reminder that industry leaders will catch you out. And it’s not just

In this article we look at Review Gating and what happens if you do it.  This is looked at from an overall SEO point of view. Review gating is simply the pre-qualification of reviews.  Low rated reviews are then not published in to the overall review score for a business.  Sometime the pre-qualification of a

Having a solid presence in Google is key to a business’ success, not least because it is the most used search engine in the world.  In fact, as of December 2018, NetMarketShare reported that 73.62% of all searches were powered by Google. Given Google is the Biggest Search Engine, how can businesses compete better in