How Can You Identify a Real Review?

With about 5-10% of customers now writing reviews how can you tell if what you’re reading is a real review or a fake one? Well, one way that readers can be assured that a review is real is to look for a verified review badge which is often shown next to, or underneath, the review

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Is it Possible to Appeal False and/or Negative Reviews?

Businesses occasionally receive false or spam reviews from time to time on third-party platforms such as Google or Facebook. When this happens, they often come to us and ask whether they can delete these false and/or negative reviews. The short answer is yes, within certain parameters. For example, here are a few of the common

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Interesting Facts About Reviews – Part 1

To kick this week off, we thought we’d look at a few fun facts about reviews! They might be useful for you to take into consideration when managing your online reputation and customer reviews.   General Statistics Did you know… 68% of consumers are willing to spend 15% more for the same product or service

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Should B2B Businesses Collect Reviews?

When thinking about reviews and the relevance of reviews, many businesses think about B2C businesses. If they’re a B2B business, they may find themselves wondering if there’s any/much value in them bothering to pursue a review strategy at all. However, as ‘The Anatomy of Reviews’ (a recent article on all things reviews) points out, “92%

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Are Reviews Sector Specific?

A quick online search and you’ll soon see that there are a lot of different review platforms around, including Trustist – a 5.0/5.0 review platform! Some, like Trustist, appeal to every kind of business whether B2B or B2C. Others have chosen to niche down and look after a specific sector such as; Checkatrade which is a

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Should my Business Collect Reviews?

Whether your business is B2B (business to business) or B2C (business to consumer), and irrespective of the sector you work in, reviews have an extremely important part to play in your business. Here are our top seven reasons why your business absolutely should proactively and regularly collect reviews!   Increased Sales Collecting reviews will help

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