We’ve all read reviews that say something like, “Service was good. Will go back” and whilst it’s very kind of customers to take the time to leave a review, reviews like this don’t really provide too much useful information to your prospective customers, nor will they help boost your organic search engine optimisation (SEO), thereby …
How Can You Get Customers to Include Keywords in Their Reviews? Read More »
QR codes are codes consisting of an array of squares which can be read by machines – including smart phones! They can contain a URL, and when they are scanned by a user it will automatically take them through to that URL on their device, opening a new tab. QR codes can be beneficial as …
With about 5-10% of customers now writing reviews how can you tell if what you’re reading is a real review or a fake one? Well, one way that readers can be assured that a review is real is to look for a verified review badge which is often shown next to, or underneath, the review …
Businesses occasionally receive false or spam reviews from time to time on third-party platforms such as Google or Facebook. When this happens, they often come to us and ask whether they can delete these false and/or negative reviews. The short answer is yes, within certain parameters. For example, here are a few of the common …
Is it Possible to Appeal False and/or Negative Reviews? Read More »
To kick this week off, we thought we’d look at a few fun facts about reviews! They might be useful for you to take into consideration when managing your online reputation and customer reviews. General Statistics Did you know… 68% of consumers are willing to spend 15% more for the same product or service …
When thinking about reviews and the relevance of reviews, many businesses think about B2C businesses. If they’re a B2B business, they may find themselves wondering if there’s any/much value in them bothering to pursue a review strategy at all. However, as ‘The Anatomy of Reviews’ (a recent article on all things reviews) points out, “92% …
A quick online search and you’ll soon see that there are a lot of different review platforms around, including Trustist – a 5.0/5.0 review platform! Some, like Trustist, appeal to every kind of business whether B2B or B2C. Others have chosen to niche down and look after a specific sector such as; Checkatrade which is a …
Whether your business is B2B (business to business) or B2C (business to consumer), and irrespective of the sector you work in, reviews have an extremely important part to play in your business. Here are our top seven reasons why your business absolutely should proactively and regularly collect reviews! Increased Sales Collecting reviews will help …
We all love to receive a positive review, and we’ve spoken often about the incredible benefits reviews can give to your business in terms of improving your SEO, providing social proof, building trust between you and your customers/potential customers – but can you use reviews for anything else? What about using reviews to spot the …
Last month we shared with you our top tips for customer service and this month sees Part II ‘Even More Top Tips for Customer Service’; after all, offering memorable customer service (for all the right reasons) really will help you to differentiate yourself from your competition. So, here are our next four top tips: Smile! Yes, …
