Customer Success Story

Oven Cleaning Franchise Sees 131% More Website Traffic Through Reviews

Ovenu increased their review volume by 150% over 5 years using Trustist’s customer review platform, driving a 131% gain in website traffic through 21,773 additional reviews collected.

Background

Ovenu

With over 100 franchisees across the UK and over 40 in Australia, Ovenu are the largest oven cleaning business in the UK. This means their reputation is extremely important to them and is one of the ways they’re able to demonstrate the incredible service they offer.

Background

Ovenu UK

Ovenu UK started out with an impressive 14,555 reviews dating back 8 years, but through signing up to Trustist in October 2017, with the Australian side coming on board in 2019, they have gone on to increase their review base massively and reap the rewards.

Back in 2018, after a year of using Trustist, Rik Hellewell, Managing Director of Ovenu, had this to say:

“This platform can genuinely deliver results and in double-quick time. Required very little (if any) development work with the majority being taken care of on our behalf – always a big help! Great team to work with & a good value product in commercial terms.”

Results

Review Collection

Over 5 years with Trustist, Ovenu used varied review collection techniques based on location demographics. This worked incredibly – they gathered 21,773 additional reviews, boosting their total 150% to over 36,000.

Displaying these reviews on their website using Trustist widgets provided valuable Google search visibility through review stars and snippets.

This drove huge traffic gains. Comparing pre-Trustist April 2017 to April 2022 shows a 131% increase in website clicks from search engines through automated review marketing.

Ovenu’s 150% review volume growth and 131% website traffic increase in 5 years highlights the power of dedicated review marketing.

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