Stars in Search Results

Stars in Search Results

Stars in search results come in various forms:

Stars in Natural Search Results

Stars in Natural Search can be obtained for individual locations and at a brand level across non-location pages on your website. This is an example of stars in natural search for a location page:

Stars in Natural Search

This is an example of the use of stars in search results on a page which isn't a location page:

How to get Stars in Natural Search

By putting the correct code on your pages you can also benefit from being in the 'Reviews from the web' section of Google search results.

Google Reviews from the web

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Google Reviews Stars

Google Reviews are important because they give you an advantage in Google Maps (which took over from Google+ and Google Local). You need 5 Google Reviews in order for the stars to appear in Maps at or near the top of Google search results.

Google Reviews Stars

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Product Stars

There are two types results in Google where stars can appear:

Adwords or Pay Per Click (PPC) Stars:

Adwords PPC Stars

Stars can also appear in natural search for products:

Stars in Product Search Results

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Brand Level Stars in Adwords PPC

If you have 150 reviews within the last 12 months with a score of 3.5 out of 5.0 then you can get stars in your PPC adverts:

Stars in PPC

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Free Google Local Search Results Analysis

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